Bringing some life to the freezer aisle.
Working with Karen Hoefner and Nomad Dumplings on developing their packaging suite was a total pleasure. Each type of dumpling is colored with natural dyes from the ingredients used in its filling. The packaging was meant to highlight this fact, and simultaneously break the mold of CPG frozen foods. Look for the dumplings in Washington, DC grocery stores.
Bright, bold, in-your-face, abrasive; this packaging was designed to look in no way like any other frozen, packaged food. The patterns relate semantically to each of the dumplings, while the color of each package corresponds to the natural dyes that tint each dumpling's dough.
Shot in natural light, on location at the kitchen that Karen cooks out of, the photo style we went with for this project was bright, but with an atmospheric mood. Each photo is intended to showcase the ingredients, colors, and care involved in the preparation of Nomad's dumplings.
Meant to function as an encapsulation of the brand, Nomad's website is a custom build with an e-commerce backend. A showcase of both the dumplings themselves, and any corresponding brand elements; with the built-in ability for users to purchase these dumplings from anywhere in the United States.