Bringing some life to the freezer aisle.

Working with Karen Hoefner and Nomad Dumplings on developing their packaging suite was a total pleasure. The product itself – a pre-cooked, healthy, delicious, Chinese dumpling – is something that any food lover could get easily behind. The brand's aesthetic – bright, graphic, and playful – is something any designer would be lucky to work in. Look for the dumplings in Washington, DC grocery stores.

Nomad_Dumplings_Shoot_08.21.17_-(47-of-48)Nomad_Dumplings_Shoot_08.21.17_-(47-of-48)

Packaging

Bright, bold, in-your-face, abrasive; this packaging was designed to look in no way like any other frozen, packaged food. The patterns relate semantically to each of the dumplings, while the color of each package corresponds to the natural dyes that tint each dumpling's dough.

Harbin_New-DumpHarbin_New-Dump
Xian_New-DumpXian_New-Dump
Shangri-La_New-DumpShangri-La_New-Dump
Hunan_New-DumpHunan_New-Dump

Photography

Shot in natural light, the photo style we went with for this project was bright, but with an atmospheric mood. Each photo was intended to be both vibrant and warm, showcasing the ingredients and care used in preparing Nomad's dumplings.

Nomad_Dumplings_Shoot_08.21.17_-(21-of-48)Nomad_Dumplings_Shoot_08.21.17_-(21-of-48)

Website

Meant to function as an encapsulation of the brand, Nomad's website is a custom build with an e-commerce backend. A showcase of both the dumplings themselves, and any corresponding brand elements; with the built-in ability for users to purchase these dumplings from anywhere in the United States.