Combining three companies into one.
Developing the Vencore brand was one of my first projects as a professional graphic designer (read post-grad). I was art directed by the stunningly talented, and stunningly curmudgeonly, Alex Slater throughout the process. The concept of the brand hinged on taking three defense contractors who had merged and developing a cohesive identity that encapsulated the new company. All-the-while remaining keenly aware of the audience whom we were designing for.